Peg-Perego

Branding and Advertising the World Renowned Italian Stroller Brand

Bright has been Peg-Perego’s Israeli advertising and branding agency for several years.

Due to significant differences between the needs and requirements of the Israeli and European markets, we developed a new media language for the brand; appealing to the heart of the Israeli mother.

As part of this process, we created a digital campaign comprising video and social media ads, as well as a variety of promotional POS elements, such as branded stands, catalogs, and posters.